UX Design w Product Owner Certification from PMI-ACP

with 22 years of Visual Design, 18 yrs Information Architecture, 16 yrs UX Design, Interaction Design, User Journey & Design Sprint workshops, Maps & Wires, Rapid Prototyping, Sr. Solution Architect at EMC with 'Big 4' consulting exp User Research and Usability, and a profound understanding of design systems and Front End Development component libraries Rob is uniquely positioned to support enterprise scale product management efforts

Rob Dornbush User Experience Architect, Product Design as well as assistant Product mgmt resource in planning, requirements elicitation, validation and concept iteration with user provided feedback guidance to leadership with regard to feature prioritization, deep insurance vertical exp. 3 years at State Farm HQ , SEO and AI work for HP, Allstate, Capital Group. Rob has also worked for many financial services clients as a Product Designer w/SCRUM Agile Certified consulting resource and SPOC Product Owner certified with a background in Prototyping and Service Design.

•. Rob has spent the past 12 years specializing in support of product management by creating interactive prototypes that illustrate proposed new features of insurance products customer facing software for claims, comparison purchasing coverage (Pocket Agent for Auto , Bank Acct Mgmt., Fire/Homeowners P&C, Life, Health, plans and underwriting etc.) as animated and UX workflows, and he is skilled at designing and defining user experiences across customer journeys such as quote & buy, policy management, claims filing, billing, and self-service, customer support and issue resolution.

Career Responsibilities, skills and accomplishments:

•. Bachelor’s and Certificate degrees in UX Design, Human-Computer Interaction (HCI), Digital Communications and Media.

•. 8+ years of experience in UX design/architecture with at over 5 years in the insurance or financial services industry.

•. Solid portfolio showcasing UX design work for complex enterprise or customer-facing applications.

• Proficient in tools such as Figma, Sketch, Adobe Firefly and Gen AI, Adobe CC, Axure, and Replit AI.

•. Prolific background in 60% Product Development and 40% User Testing for Usability and effectiveness of design.

• Strong knowledge of design systems, interaction design principles, and responsive frameworks.

•. Familiarity with agile product development methodologies, SCRUM trained and PMI certified.

•. Program Management level experience with cross functional integrations and risk mitigation.

I have 16+ years experience at this (UX / Product Design BA / Prod Mgmt) as follows:

Rob is a senior-level Product Manager with strong skills in the area of Business Requirements documentation, Application Architecture Design & Development, product improvement research & development mgmt. with experience on both Customer facing and internal or B2B Customer Care Center systems like Oracle Inquira and e-Gain and Tridion.

Rob has also been involved in Requirements Validation for Transaction based e-Commerce Sites like AutoTrader.com and knowledge base / support software for Banks, Mutual Funds and Other Lending & Investment related products application development. In addition to a strong Financial Svcs. background, he has served large number of enterprise clients in the Life Sciences vertical in Medical Products Innovation, Drug Research, Hospital Systems, Health Insurance and Public / Private Health Care.

Product Development Team Leadership leader in the design process within a Kanban methodology utilizing VSTS, comparative product research, rapid prototyping & software architecture design docs for proposed solutions. Rob has a reputation for delivering on the promise of those proposed design specifications within time and budget constraints.

Rob is uniquely positioned to support enterprise scale product management efforts evangelizing Corporate Brand and Style Guidelines for Interaction Design System.

Robert has experience integrating and aligning separate unique UI and Look and Feel into one common Unified User Interface Standards Guidebook with 22 years of Visual Design, 18 yrs Information Architecture, 16 yrs UX Design, Interaction Design, User Journey & Design Sprint workshops, Maps & Wires, Rapid Prototyping, Sr. Solution Architect at EMC with 'Big 5' consulting exp User Research and Usability, and a profound understanding of design systems and Front End Development component libraries

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