Our Commitment
As members of the User Experience team (ux architect, research and product design), we commit to designing with the customer at the center of every decision. Our work is guided by empathy, collaboration, and continuous learning. We hold ourselves accountable to both creative excellence and real-world usability, ensuring every solution delivers accessibility, trust, and long-term value.
Eight Human-Centered Traits
Curiosity – an eagerness to explore and question.
Empathy – the ability to feel what customers feel.
User Advocacy – championing the customer’s voice.
Transparency – open, honest, and inclusive in process.
Intuition – informed instincts shaped by practice and research.
Trustworthiness – building credibility with teams and customers alike.
Clairvoyance – anticipating needs before they’re spoken.
Flowing Communication – clear, fluid, and adaptive dialogue.
Seven Core Skills & Principles
Graphic & Visual Design – mastery of tools, branding, and modern design systems.
Web Design – responsive, accessible, performance-conscious layouts.
Information Architecture – clear structures, navigation, and labeling for usability.
Business Analysis & Content Strategy – aligning business goals with customer journeys.
CMS & SEO – building, maintaining, and optimizing digital platforms for discoverability.
User Research & Usability Testing – insight-driven design through continuous feedback.
Interaction Design & Flow – intuitive journeys, mobile-first thinking, iterative improvement.
Together, these traits and skills define how we think, design, and deliver as a customer-driven team.
Process: My process for UX Architecture, Service Design in support of Product Mgmt. looks like this: * Rob has over 12 years of experience in an enterprise product development and multi-functional teams setting Conducting SME discovery interviews, product design workshops and & user testing, then reading out the findings to exec leadership as customer centric observations, lean business modeling and CX guidance provided to business to facilitate data driven decision making in a business goals aligned with customer needs context.